Johnson & Johnson Vision Care Hosts 3D Film Premiere
Johnson & Johnson Vision Care pioneered a world first at BCLA in 2010 by launching its new contact lens for astigmats, 1•DAY ACUVUE® MOIST® for ASTIGMATISM, alongside a specially-created 3D film.
‘FREEDOM - THE MOVIE’, demonstrated how 1•DAY ACUVUE® MOIST® for ASTIGMATISM provides clear and stable vision throughout the day. The Accelerated Stabilisation Design (ASD), based on a unique four-zone stabilisation system, keeps the lens in place regardless of eyei,ii, or headiii movements. The lens also utilises LACREON™ technology for enhanced comfort.
Throughout the weekend, over 400 delegates watched the three minute 3D film, in which Eye Care Professionals were thrown into a rugby match, went dirt-track racing on BMX bikes and faced martial arts fighters. Ushers handed out popcorn, ice cream and 3D glasses to the audience for an authentic luxury cinema experience.
The film boasted Dolby 5.1 Surround Sound and was created using specialist rigs, which enabled two cameras to be locked together in an exact configuration to capture highly realistic 3D images. It was then projected using two high definition digital projectors and viewed using circularly polarised glasses – the same technology used in the making of Avatar.
Watch the video!
ACUVUE® and 1•DAY ACUVUE® MOIST® for ASTIGMATISM are trademarks of Johnson & Johnson Medical Ltd. © Johnson and Johnson Medical Ltd. 2010. Johnson & Johnson Vision Care is part of Johnson & Johnson Medical Ltd.
i Chamberlain P, Morgan P, Maldonado-Codina C et al. A vision chart to quantify disturbances in acuity during wear of toric contact lenses. Optom Vis Sci 2008; E-abstract 85079
ii V Zikos GA, Kang SS, Ciuffreda KJ et al. Rotational stability of Toric Soft Contact Lenses During Natural Viewing Conditions. Optom Vis Sci 2007; 84(11): 1039–1045
iii McIlraith A, Young G and Hunt C. Toric Lens orientation and visual acuity in non-standard conditions. Contact Lens Ant Eye 2010; 33: 1 23–26